Recently a friend of mine asked what went into my marketing platforms, such as the one I did leading up to the release of Cabover Cabaret, so I thought I would transform our conversation into an informative "Behind the Scenes" look for your pleasure.
To begin with, I'll preface that I do most everything myself, so the financial cost for my marketing endeavors ultimately comes down to just my time. I'm the writer, artist, editor, layout editor, advertiser, promoter, so on and so forth. About the only thing I can't do myself is peer review, and for that I have wonderful connections via an online critiquing group that provides me the essential feedback I need to make my stories the best they can be.
First and foremost, though, I am my own agent. I'm responsible for setting everything up outside the actual writing in order to sell my product to the public. In this particular case, I had to set the deadline for myself a year in advance: I wanted to publish my next short story in February.
|Plan ahead. Really far ahead.|